SERVICE QUALITY LEVEL OF SATISFACTION AND LEVEL OF LOYALTY OF BACHELOR OF SCIENCE IN RADIOLOGIC TECHNOLOGY IN COLLEGE OF RADIOLOGIC TECHNOLOGY

Bachelor of Science in Radiologic Technology, College of Radiologic Technology,service quality, satisfaction, loyalty, philosophy and objectives, faculty, instructions, laboratory, library, research, community, student services and auxiliary services.

Abstract

The Higher Educational institution must need to render a good quality of service among the students once they are in the institution. This study is quantitative research that uses a descriptive-inferential research design and the required information was gathered by means of standardized questionnaires  that were distributed to a total of 140 respondents;  Level II and III  students to evaluate  the service quality, level of satisfaction and loyalty of the students with the philosophy and objectives, faculty, instruction, laboratory, library, research, community, student’s services and auxiliary services, namely 27.9% males and 72.1% females. The findings revealed that the majority of respondents were in the age range of 21 years old above, female, level III students.  In service quality the highlighted factors were philosophy and objectives, faculty, instruction, library, research, community, student’s services. On the other hand, the highlighted factors in the level of satisfaction were philosophy and objectives, faculty, instruction and laboratory. And regarding to level of loyalty, most of the respondents were passive wherein the students’ loyalty were neutral. This study can help the College of Radiologic technology to improve the service quality, level of satisfaction and level of loyalty among the RT students to attract more students to study in this institution as the key to figure out their interest and prepare them to their professional aspirations.